You might do perfectly fine not scoring full on one or some factors, but those factors might be the tiebreaker when the search engines try to rank you and your competitor.

Without a proper and stable foundation, you might never reach the position you are working so hard to reach. You should see your on-page SEO as the foundation. Yes, on page SEO is still very important. Got questions about our tool? Here are some answers If the search query is not found in your meta description for example, the search engine will pick a meta description which is usually taken from a certain part of your content that matches that specific search query.

This is hugely dependent on the search query. It's very common that Google, and other search engines, ignores the pre-defined meta description and uses one that they find more suitable. Mobile and desktop results will display different numbers of characters due to the different layout and screen sizes of the result page in the search engine. Try to keep the most important things, like your main keyword, among the first 120 characters. There is a recommendation though, to keep the meta description around 120 – 160 characters. Like the title there's no exact number of characters, but rather defined by pixels. Meta description on the other hand, which is the description of your website seen under the title and URL on the result page of Google and other search engines, is still very important. Meta keywords for example is long gone as a ranking factor. But for most webmasters it's only one meta tag that is really important for SEO now days. When it comes to meta tags there's actually quite a few of them.

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